Projecting Another ‘Eleven Minutes’ of Fame for McCarroll
Anthony Paull
America has never been good at allowing people second chances. Consider Kylie Minogue. Though an overseas icon, many Americans still refuse to purchase her latest release, clearly not over that period in the ‘80’s when her infectious, yet irritating, rendition of “The Locomotion” clogged up radio waves.
Now, think of the world of fashion and double that grudge.
You see, you might be an innovative clothing designer who some refer to as a visionary. You might even win first place in the hit Bravo TV series Project Runway. But nonetheless, you’re just a reality TV star. Another has-been who’s gone away since the ‘who’s now’ has shown up. You haven’t shown a line since you’ve been off the air. You haven’t proven yourself at Fashion Week in New York yet. So why should anyone care about you? This is just the first of the ongoing questions that plague Season One Project Runway winner Jay McCarroll in the Selditch/Tate directed feature documentary “Eleven Minutes”.
Following behind the same fancy footsteps of “Unzipped” (1995), the high-heeled hysteria-laden documentary chronicling the creation of fashion designer Isaac Mizrahi’s Fall 1994 collection, “Eleven Minutes” grants viewers a behind-the-scenes glimpse at McCarroll from the conception of his first line until the day he attempts to sell his vision to Urban Outfitters. The difference: where Mizrahi succeeds, McCarroll finds a few glitches in his stitches, creating an insightful and entertaining look into a universe where being gifted with tremendous talent isn’t always enough to succeed, especially when you’re a reality TV star. You see, there are vultures lurking in the fashion world, hoping to feed on the dead-end careers of Project Runway alumni. And though this is almost expected in these modern “The Devil Wears Prada” times, capturing such cattiness is just the beginning of the vicious fun here. The main draw remains McCarroll himself.
With a witty-tongue as his weapon choice, McCarroll manages to draw the viewer in, but not at first, which works because you want him to win you over. It’s almost a challenge, much like McCarroll’s challenge to win over high-society New York fashion critics. Taking in the film, it’s honestly enjoyable to root against him in the first, pardon the pun, eleven minutes of screen time. He comes across as a crass, foul-mouthed brat who does nothing but complain time and again about wanting to be taken seriously for his art. Like we haven’t heard that from a reality TV star before.
However soon, in the traditional ‘Beast winning over Belle’ formula, you find that the beauty of McCarroll lies beyond the exterior. Through his steadfast determination to create a successful, wearable line and his ‘rags to nowhere close to riches’ story, McCarroll is exposed for who he truly is: your average Joe with an above-average dream and exceptional talent.
Screened at the nationally renowned 2008 Miami Gay and Lesbian Film Festival, “Eleven Minutes” shines by ultimately defying viewer’s expectations. It’s more than a portrait of a fashion designer and his line. It’s an expose on second chances and the difficulty associated with ‘burning the reality TV bridge’ to prove you’re more than reality TV star. As McCarroll’s life illustrates, modern society isn’t always willing to change the sticky label on the box of someone who’s been marketed and placed on sale for public consumption. For McCarroll, his first fifteen minutes of fame came with winning the first season of Project Runway. Here, he’s boldly asking for one, two, or three minutes more, with his line of bright yellow bumble-bee sweaters for boys and translucent jelly-skinned raincoats for girls. For the viewer, the fantastic costumes in “Eleven Minutes” are worth the price of entry alone. The question is: will we ever allow his designs to transcend television and hit the hipster crowd on the streets? The odds don’t look good, but it’s sure fun cheering him on while he tries.